The new year is quickly approaching and our CEO, Samantha Simmons, is on the move! This past weekend, Samantha was joined by Curative's Product Manager, Jeremy Simmons, at the American College of Sports Medicine Annual Meeting in Harrisburg, PA. As the Back2Sleep™non-invasive, nighttime back brace is still in development, the learning never stops for this team. Here are a few key takeaways from the meeting:
- Renowned Physical Therapists in the region presented case studies on various athletic injuries. The team came to find that injuries commonly occur in other crucial parts of the body, not just the back. This could be an opportunity for the company to expand their product offerings in the future!
- After watching a special presentation by a graduate student relating sleep to physical activity, they saw an opportunity for collaboration as they gear up for their trials of Back2Sleep™ this winter! Collaborations is key as this will only help to improve the Back2Sleep™ brace and future Curative products!
- After Dr. Paul Kennedy's presentation, the team decided they would like to go above and beyond with Back2Sleep™'s brace functionality. They want to enhance the product so that athletes could use this to recover between intense strength training programs.